SEARCH AND SOCIAL : The Definitive Guide to Real-Time Content Marketing: The Definitive Guide to Real-Time Content Marketing

About the Book: Search and Social: The Definitive Guide to Real-Time Content Marketing Develop and implement a marketing strategy that operates 24/7 across multiple platforms and networks-just like your customers and audience. This detailed guide features simple, actionable steps so you can create, implement, and optimize agile solutions that blend the best strategies of search marketing, social media engagement, and content publishing. Youll craft and implement a unified, round-the-clock, real-time marketing strategy and leverage state-of-the-art tools, techniques, and concepts so you can engage customers, gain revenue, and keep your brand successful. Understand how search and social are becoming one, and why real-time content marketing is a strategic imperative Develop, implement, monitor, and measure real-time content in search and social spaces Optimize your social spaces for search engine visibility Socialize your search marketing and 5E0 approach Create your own marketing dashboard and use RSS feeds to monitor networks and metrics in real time Understand the technical implementation for everything from Schema.org to share buttons.