OPEN LEADERSHIP : How Social Technology Can Transform the Way You Lead

BE OPEN, BE TRANSPARENT, BE AUTHENTIC are the currentleadershipmantras but companies often push back. Traditionally,business ispremised on the concept of control and yet the new worldorderdemands openness. In Open Leadership Charlene Li (the coauthorofthe blockbusting bestseller Groundswell) offers the nextstepresource that shows leaders how to tap into the power of thesocialtechnology revolution and use social media to be openwhilemaintaining control. This important book ex-plains howFacebook.Twitter, YouTube. Yammer, Jive, and other popular socialmediasites can improve efficiency, communication, and decisionmakingfor leaders and their organizations. As Li explains, openness requires more not less rigorandeffort than being in control. Open Leadership revealsstep-by-step,with illustrative case studies and examples from awide range ofindustries and countries, how to bring the precisionof this newopenness both inside and outside the organization. Theauthorincludes suggestions that will help an organization determineanopen strategy, weigh the benefits against the risk, and haveaclear understanding of the implications of being open. Thebookalso contains guidelines, policies, and procedures thatsuccessfulcompanies have implemented to manage openness and ensurethatbusiness objectives are at the center of their opennessstrategy. By embracing social media, leaders can transformtheirorganizations to become more effective, decisive, andultimatelymore profitable in this new era of openness in themarketplace. About the Author Charlene Li is founder of the Altimeter Group andthecoauthor (with Josh Bern off) of the criticallyacclaimed,bestselling book Groundswell. She is one of the foremostexperts onsocial media and technologies, and is a consultant andindependentthought leader on leadership, strategy, socialtechnologies,interactive media. and marketing. Formerly, Li wasvice presidentand principal analyst at Forrester Research and aconsultant withMonitor Group.