A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha’s intelligence vividly illuminates the intersection of culture and commerce in New India. Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with the certainty of a person who has lived the changes as much as he has witnessed them. Every marketeer should keep this book on his office desk as a ready reckoner.
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CONSUMER INDIA BY DHEERAJ SINHA
Original price was: ₹1,499.00.₹750.00Current price is: ₹750.00.
| Author | Dheeraj Sinha |
|---|---|
| Language | English |
| Publisher | Wiley India Pvt Ltd |
| Pages | 209 |
| Year/Edtion | 2011 |
| Subject | N/A |
| Contents | N/A |
| About Athor | N/A |
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