WHY WOMEN MEAN BUSINESS

Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. The book: Looks at how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. Examines why many current approaches to gender have not worked and why we need a new perspective. Compares policies and approaches in countries around the world, with surprising results. Offers companies and managers a step-by-step guide on how to use gender to drive their growth strategies . Gender is a business issue, not a 2018 women’s issue’. The optimization of women’s talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today’s corporate leaders. But this is an opportunity not to be missed.