| The module highlights the critical role cooperatives play in linking farmers to markets and implementing government schemes, ensuring price stability and fair returns for agricultural producers. With the evolving role of Primary Agricultural Credit Societies (PACS) as multi-functional village-level entities, the need for an integrated marketing system from PACS to Apex is more urgent than ever. This module guides cooperatives in transitioning beyond their traditional Business-to-Government (B2G) model to diversify into Business-to-Business (B2B) and Business-to-Consumer (B2C) segments. It covers five key areas: Marketing Basics, Building Competitiveness, Supply Chain and Logistics Management, Sales and Distribution Strategies, and Legal Compliance.
Designed to empower cooperative members and leaders, this resource provides the tools and knowledge to build a resilient marketing ecosystem that connects grassroots agricultural producers with broader markets, fostering sustainable growth and competitiveness. |
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| author | Coordination: Sudhir Mahajan; Guidance: Savitri Singh; Content Developers: Sagar Kisan Wadkar, V. K. Dubey; Reviewers and Technical Editing: Ramesh Mittal, Veena Kumari; Academic Assistance: Yashank Kalyani |
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| publisher | nipa |
| language | english |
| pages | 150 |
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