The Superbrands book is an exceptional treatise on India’s most extraordinary brands. The book explores the histories and achievements of these outstanding icons against the backdrop of the environment they operate in. This allows readers to better appreciate their triumphs. The stories form a complex network of strategies, each of which was designed to shun average thinking and, through this, help them reach the top of their categories. The Superbrands book opens with authoritative comments from the members of the Superbrands Council, comprising the country’s most significant brand management and marketing experts.
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Super Brands : Case Studies of Significant Brands in India: VOL. 2
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| Author | Anmol Dar AND Inderjit Badhwar |
|---|---|
| Language | English |
| Publisher | BENNETT COLEMAN AND TIMES GROUP |
| Pages | 204 |
| Year/Edtion | 2006 |
| Subject | N/A |
| Contents | N/A |
| About Athor | N/A |
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