At last, there is a book that addresses the growing significance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust-and even shared thinking-not to mention better sales.
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BRAND VALUED BY GUY CHAMPNISS, FERNANDO
Original price was: ₹500.00.₹250.00Current price is: ₹250.00.
| Author | Guy Champniss AND Fernando Rodes Vila |
|---|---|
| Language | English |
| Publisher | Wiley India Pvt Ltd |
| Pages | 314 |
| Year/Edtion | 2012 |
| Subject | N/A |
| Contents | N/A |
| About Athor | N/A |
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