In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common – and most damaging – mistakes marketers make, and how you can dodge them. Covering crucial ground such as brand-building, maximizing technology, and relationship management, this book is a must-have for marketers aiming to remain competitive in an increasingly challenging marketplace.
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TEN DEADLY MARKETING SINS
Original price was: ₹450.00.₹225.00Current price is: ₹225.00.
| Author | Philip Kotler |
|---|---|
| Language | English |
| Publisher | Wiley India Pvt Ltd |
| Pages | 164 |
| Year/Edtion | 2014 |
| Subject | N/A |
| Contents | N/A |
| About Athor | N/A |
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